28.6 M
TOTAL IMPRESSIONS
Baskin-Robbins
Our brains are in adulting mode 24/7. That leaves barely any time for our imagination and childlike wonder to play. Frankly, that’s sad.
Introducing, Treat Your Imagination 🍨🌈
In partnership with Paramount Pictures and John Krasinski’s IF, we brought imaginary friends (or IFs) into the real world. It’s a sweet lil’ intervention to let people reclaim the magic they’ve lost—all thanks to ice cream & our 8 ft purple-furred imaginary friend.
BEST AVERAGE WEEKLY
SALES TO DATE
1M+
SITE VISITS
TREAT YOUR IMAGINATION
Photo Booth
We created a 4D photo booth for fans to immerse in the world of IF. With ice cream and a mighty pink spoon, the magic was unlocked: our invisible yet ecstatic IFs greeted them via seat rumbles, a sneeze and more surprises.
WINNER
WINNER
WINNER
Treat your imagination? We’ll treat you right back. One lucky fan took home the ultimate prize: free Baskin-Robbins ice cream for a year.
TREAT YOUR IMAGINATION
IF Generator
The magic continues. Fans could create their own IFs through our IF Generator, powered by Baskin-Robbins. And not a single IF looked the same.
TREAT YOUR IMAGINATION
Social Takeover
Agency: 22Squared
Group Creative Director: Rocío Alvarado
Senior Art Director: Ryan Bailey
Junior Art Director: Jeremiah Adeola
Junior Copywriter: Dana Gross
Producer: Dana Taji
Production House: Unicorns & Unicorns
Director: John Poliquin